Keeping up with the latest trends can be pricey. Few professionals have the money necessary for splurging on a new pair of designer shoes every week. The Brown Shoe Company realized the frustrations shared by fashionistas everywhere and decided to come up with a solution. This solution took the form of LifeStride, a shoe company devoted to bringing the latest styles to customers at a fraction of the usual price.
In addition to providing shoe lovers with fashionable footwear, LifeStride also latched on to a second mission: offer footwear that can be worn in a variety of contexts. Why purchase separate pairs of weekend and weekday shoes if you can find a pair that will look good both at the bar and in the office? LifeStride prides itself on its work-to-weekend collection of shoes, all of which are capable of being dressed up or dressed down, depending on the clothing with which the shoes are paired. This ability to wear the same pair of shoes in multiple settings allows customers to save even more money, as they are not required to invest in dozens of shoes that they will ultimately chuck into storage space.
The company's weekday-to-weekend status works well because the shoes are specifically designed to be foot-friendly. They come equipped with soft linings and insoles for extra comfort, as well as easy-flex soles that provide ease of movement in any setting. A variety of sizes and widths are included so that every shoe lover can find the perfect fit.
LifeStride's online format makes it easy for shoppers to browse for the perfect shoes. There is no pressure when shopping online, allowing customers to make the right decision without getting stressed out by pushy store clerks. Online shopping should be a fun experience, not something that makes shoppers want to tear their hair out.
While LifeStride is constantly updating its shoe supply with new selections, there are certain classics that remain popular with shoppers season after season. The Jade is a common choice among professional women, as the faux leather pump looks perfect in the office. The cushioned sole and modest heel makes the shoe an excellent choice for women who spend a fair amount of time on their feet. Also popular is the Romp, a casual wedge with a textile upper that comes in a variety of colors and prints. On cold days, women enjoy stepping out in Fairbanks, a classy boot that can be worn in the worst of weather conditions. The Fairbanks comes in multiple calf widths, allowing women with more muscular calves to zip up their boots without feeling discomfort.
LifeStride prides itself on designing shoes that are both fashionable and functional. Practical shoes do not have to be ugly, and chic footwear does not have to be uncomfortable. LifeStride believes that fashion should always make sense.