Dubbing itself as the number-one selling business plan software provider, Palo Alto Software has been a longstanding provider of business planning tools. The company has been frequently referred to in business magazine advice articles and columns for those starting out small businesses but lacking a good approach.
Palo Alto Software provides off-the-shelf software programs that allow users to develop detailed business plans, sales and marketing plans, tutorials on starting a business and email management. These products and their features are highlighted to some extent on the website to give a flavor of what benefits are offered to a user. All products are geared for small business management and startups trying to get organized strategically in terms of how they operate and grow into the future.
Under each product is the option to gain more information on the particular software, a link to try out a sample version and a link to order and purchase the latest software product version available from Palo Alto. As a unique point, Palo Alto Software stresses its programs are more than just dialog boxes; the guidance given in the products is designed to be consistent with that given by experts and marketing gurus recognized for their direction on successful marketing approaches.
Additionally, Palo Alto Software also offers industry-specific business plan templates and startup guides. These website-available products can be very helpful for sole proprietorships and micro-business just starting out without a detailed idea about their market and business.
To help customers with the software they have purchased, Palo Alto's website also offers customers tools. These can be found in the support section either in the form of tutorials or the company's product knowledge database, a searchable index of topics.
As noted earlier, to try out its products, Palo Alto offers customers free downloads from its website, which let prospective users play with the features and decide whether they want to order the program or not. Once satisfied, orders can then be made through the website or by calling the phone numbers provided.
From a business perspective, Palo Alto's website offers an easy-to-access approach to business planning tools. For small businesses and entrepreneurs trying to find affordable guidance on how to run their companies, the website provides a relevant solution for multiple needs. Hundreds of small businesses have used the products and continue to do so as they revamp their plans for changes and new directions.
So in many ways, Palo Alto Software serves customers by being a one-stop shop with information on how to start up a business with appropriate organization, marketing, sales strategy and organizational planning. This can help in both seeking financing support as well as running a business better.