For many women, stepping out in dressy clothes is nothing short of torture. Sleek dresses might look beautiful on the hanger, but wearing them is another story. The wrong dress can make a beautiful woman look lumpy. Instead of smoothing figures out, some undergarments often add to the problem.
Like other women, Sara Blakely found herself frustrated with the limited options among undergarment companies. While preparing for a party one night, she realized that she couldn't find a pair of pantyhose suitable for use under her fashionable white pants. She ended up cutting the feet off a pair of old control-top pantyhose and was surprised to find that the quick fix actually worked!.
Blakely realized that she had the perfect solution to the fashion woes of women all around the world. In 2000, the businesswoman took a break from selling fax machines and set out on a mission to come up with the best pair of pantyhose money could buy. The result of all this hard work and ingenuity was Spanx, an undergarment company like no other.
Spanx quickly grew in popularity, thanks, in part, to quite a bit of celebrity publicity. The celebs found that Blakely's shapewear products were perfect for red carpet affairs, where they were keen to escape the wrath of the tabloids. As celebrities continued to talk about the wonder of Spanx, ordinary people realized that their lives could also be bettered with the help of a simple pair of footless pantyhose. Spanx allowed women of all shapes and sizes to wear the fashionable clothes they'd always dreamed of, while still feeling confident about their bodies.
Since Blakely's initial discovery, her company has blossomed. She now markets hundreds of unique products which are sold all over the world. While the original footless pantyhose remain especially popular among customers, there are quite a few newer products that have also attracted a lot of attention. Spanx T-shirt bras have become a big hit among women eager to banish back fat and visible bra lines. These comfortable bras can be worn under all types of outfits, ranging from dressy to casual. Spanx swimwear is also popular, with women of all shapes and sizes enjoying the smoothing power of specially designed one-pieces and tankinis.
Men are also able to take part in the Spanx revolution. While the majority of the company's products are designed for women, there a wide range of underwear and undershirts available for guys. As with the Spanx products created for women, men's underwear and undershirts are designed to provide a smooth appearance.
Many Spanx customers enjoy the ease of shopping for their undergarments and swimwear online. The online format allows for a relaxing shopping experience. Many shoppers are skilled in the art of using the promo code to get a great price on shapewear.
Sara Blakely and her employees seek to help women and men feel better about themselves. Spanx shapewear provides a much-needed confidence boost for those reluctant to go out on the town.