Marketing for small business is often a one-man task. Usually that one man is the owner. Without a budget for marketing activities is also limited for many businesses. Yahoo Small Business works to provide the tools, resources, advice and professionals that businesses need to build an online marketing presence.
The Yahoo company started out as a simple search engine and another email service for consumers. Then, the software also known as Yet Another Hierarchical Officious Oracle was limited. Yahoo became a web portal in the late 1990s and began expanding even further into services for the people who depend on Yahoo's email and search engine. Yahoo Small Business was a part of that expansion. The service was created to help brick and mortar businesses to create a presence online in the form of a website, ads and business email. The focus quickly shifted to helping business develop and maintain their marketing online.
The importance of the Yahoo Small Business services is in the range of services that the company offers and continues to develop for owners. From securing a domain to hosting, building and launching the website, the Yahoo Small Business service still helps users start a web presence. However, users can also find advice, resources and tips on maximizing their webs presence. The company also provides resources to help educate users on the important concepts used in online marketing today. In this way, Yahoo Small Business makes itself the one-stop shop for business owners, no matter what their business expertise may be.
Customer service is one of the most valuable services that Yahoo Small Business has to offer to owners. They offer the traditional technical support via phone and email, as well as the online chat function. In addition to the tech support, the company connects business owners with designers to help owners with little time to learn web building. The designers build that site using the business owner's specifications. The professionally build site is always one that the business owner can operate without assistance. The offerings in the self-service web building also allow for freedom to change, update and delete any material you wish. This freedom also extends to many add-ons and applications as well.
If you do-it-yourself or work with a designer, Yahoo Small Business is the one to look to for getting your piece of real estate on the Internet. Once you're there, Yahoo Small Business offers resources, tools and applications to help you expand or maintain your online presence. Along with the educational tools, the company gives business owners what they need to grow the online business alongside the offline counterpart. Building your entire web presence can be done without ever leaving Yahoo's site.