Daily deals sites continue to gain popularity and Zulily aims to be the best of the bunch. Instead of traditional daily deals sites, however, Zulily is designed to be family friendly, offering daily deals that are geared toward moms and their children. It's also a members-only club, although anyone is eligible to join in order to access the amazing deals offered by the site.
Because of Zulily's incredible deals and popularity among mothers, it has been featured in numerous publications, including "The Wall Street Journal," "Forbes" and the "Seattle Times," and on multiple television programs, including the "Martha Stewart Show" and "King 5 News" in Seattle. Zulily's headquarters are in Seattle and what started as a private venture for residents of Seattle has turned into an international company.
Zulily works by obtaining deals with some of the top companies of mom and children's products in the world. Products and companies promoted by Zulily are guaranteed to be of high quality and compare to what you would find in small, fashion boutiques and gourmet stores. Deals may be as much as 90 percent off retail price. A different set of deals is offered each day and only a select number of deals are available, making it important for members to regularly check their email and move quickly to gain access to the best deals.
Unlike most deal sites, Zulily does not issue vouchers to be used with companies or to be redeemed for certain products. Instead, Zulily offers a single product or selection of products from a featured retailer. Members order and pay for their products and then Zulily places a bulk order with the featured retailer in order to receive the promised discount.
All of Zulily's deals fall into one of six categories: boys' apparel, girls' apparel, women's and maternity apparel, toys & books, home & gear, and shoes & accessories. Girls' apparel and women's apparel are the two most frequent types of deals offered by Zulily. Some of the hundreds of brands featured by Zulily include Laura Ashley, Stride Rite, iPlay, the Princess and the Prince and Baby on Board Apparel.
Small companies that sell products for moms and their children have the ability to work with Zulily to feature deals on their products in order to boost business and introduce their products to a larger audience full of their targeted demographic. Many customers who purchase products at a discount from Zulily become regular customers and eventually purchase items at full price.
Even though Zulily is a daily deals website geared toward moms and their children, Zulily does not appeal to the thrifty mom who purchases clothes for her children at garage sales and does not care how they look. It focuses on moms with more high-end taste who cannot always afford to dress their kids in designer clothing and mom who are looking for the occasional unique toy or product for themselves and their children.