CPO Outlet is the number one online tool retailer in the United States. The company was launched in 2003 to provide customers a more convenient way to browse and shop for tools on the Web. Today, CPO operates more than 30 brand outlets for industry-leading manufacturers such as Bosch, Dremel, Black & Decker, Hitachi, Milwaukee, Makita and DeWalt.
CPO sells new and factory-reconditioned (also known as refurbished) tools and, since its inception, has made more than 1 million sales to contractors, woodworkers, hobbyists and handymen. The site features a wide range of products, including new and factory-reconditioned tools and accessories from reputable manufacturers. CPO Outlet stocks thousands of products, and processes and ships orders the same business day. More than 80 percent of customers receive their products within three days of ordering online.
The company's quality of service has earned it various accolades. CPO Outlet was honored with BizRate's "Circle of Excellence," a distinction reserved for companies that go the extra mile for their customers. CPO Outlet was also honored by Inc. Magazine as one of the fastest-growing private businesses in the United States for four consecutive years.
CPO describes its shopping experience as "easy to shop, quick to checkout." The site has a dedicated support staff of tool experts who consult customers over phone or chat, and help them decide on the perfect tool based on their requirements. Customers who are not sure what they need may reach out to CPO"s tool experts before making a purchase. CPO Outlet also features customer testimonials, so new visitors have the reassurance that they're dealing with a reliable and respectable online tool retailer.
The company's site, branded "Outlet," lets customers browse and find the perfect tool easily. The homepage sports a clean, functional layout that directs visitors to their desired locations within the site. For new products, you can choose to browse by brand or by category, or you can opt for the more cost-effective factory-reconditioned products.
The "Shop Our Outlets" link on the homepage takes visitors to a listing of all brands offered by the site. Currently, there are 33 well-known brands carried, and clicking on one of the brand logos opens the specific CPO Outlet for that brand. For example, clicking on the "Electrolux" logo will open the CPO Electrolux site. Customers may also browse through different product categories, and then select the manufacturer. The "Shop by Category" link lists the main product categories, which include power tools, generators, tankless water heaters, outdoor power equipment, woodworking tools, measuring tools, pressure washers, home tools, and material handling tools.
CPO Outlet offers factory-reconditioned products that cost 20 to 30 percent less than new products. If you are unsure about buying a "used" item, the site's "Factory Reconditioned" tab features information that may allay a customer's concerns. CPO Outlet sources its reconditioned products directly from the manufacturer, where the tools are inspected, repaired (if necessary) and tested by trained technicians.