The Hanna Andersson Company's roots stem from the Baltic Sea area of Skane, where Swedish tradition dictated that one buy the best-quality clothing items and then use them for as long as possible. Hanna Andersson is now a well respected brand name that was born out of owner/founder Dun Genhart's need to find quality, soft clothing for her toddler-aged son in the early 1980s. It was inspired by her fond remembrances of her own grandmother (and company namesake) Hanna Andersson's love for soft clothing that would stand the test of time.
After coming to America, Genhart sought the soft, cotton, baby-friendly clothing that she had grown to love and expect while growing up in Sweden. In 1983, after recognizing the potential of the apparel niche and receiving much feedback about clothing she had purchased in Sweden and brought back to America, Genhart (co-founder with husband Tom) introduced ''our best little children's catalog ever'' to rave reviews. The rest, I guess you could say, is history.
The company, which is headquartered in Portland, Ore., now has a solid reputation for creating and offering clothing that is known for its lasting quality, unique patterns and softness. Families have found that making a Hanna Andersson purchase is a wise choice, because time and again they have been pleasantly surprised to be able to pass along Hanna's clothing from one sibling to the next without compromising style or quality. Hanna Andersson is known for crafting some of the most buttery soft, generously sized, brightly colored and neatly patterned children's clothing, underwear, pajamas and tights in the children's market. Another of Hanna's more popular niches is spectacular (and warm) outerwear. These organically grown cotton clothes are made with children in mind, and they are meant to be played in and enjoyed.
Some of the company's most popular, time-tested products that continue to be best sellers year after year include their classic and fun patterned tights for girls and women and their very warm outerwear. Hanna's guarantee is that you'll like their clothing or they will take it back--no questions asked.
Hanna Andersson clothing is not only for children. The whole family can be outfitted by Hanna in the same uncompromising quality cotton.
HannaHelps is another well-known arm of the Hanna Andersson Company. Since the beginning, Hanna has been committed to giving back to the community through this program. Customers can feel good about shopping from Hanna Andersson, because a portion of every purchase from the company is donated to charities that help to support children in need. Because Hanna wants to see children succeed and have a bright future, the company awards yearly grants to hundreds of nonprofit groups and schools across the nation.
